No brand pays us.
So no brand can buy a better score.
CuCu only works if you can trust the number on the screen. That trust is built on a simple rule: the people who make the products have zero influence on how we score them.
Our independence commitments
No brand-funded scores
Cosmetic companies cannot pay CuCu — not for a better score, not for a badge, not for “partnership placement.” There is no commercial relationship between CuCu and the brands we analyze.
No paid score manipulation
The scoring method is applied identically to every product. There is no override, no exception list, and no way — technical or commercial — for a product’s score to be edited by hand.
No disguised advertising
CuCu never shows product placement disguised as a recommendation. If a product ranks well, it’s because its ingredient list earned it — never because someone paid for the spot.
Clear methodology
The scoring method is public. You can read exactly how the 0–100 score is calculated and which references we use on our Ingredient Scoring page.
User-first analysis
CuCu answers one question only: “is this product a good match for this user’s skin?” Personalized warnings are computed for you, on your profile — not to nudge you toward any purchase.
Kept honest by users
Because our only income comes from users who choose CuCu+, our only incentive is to be useful and honest to you — not to any brand, retailer, or advertiser.
How CuCu makes money
Simple and transparent — one income source, chosen freely by users.
✓ Optional CuCu+ subscription
Our only source of revenue. CuCu+ unlocks personalized skin analysis, unlimited saves and folders, and full product search. Core scanning and scores stay free for everyone.
✕ No selling personal data
Your skin profile, scan history, and saved products are yours. We never sell or rent personal data — to anyone, for any reason.
✕ No third-party advertising
There are no ads in CuCu, and no advertising built on your personal data. Your scans are between you and your shelf.
Scores you can actually trust
Independent, science-based, and funded only by the people who use it. That’s the whole model.